Campaign Planning Studies
We have long since given up the phrase “feasibility studies” in favor of the more positive and proactive “planning studies.” In essence, we are no longer simply interested in determining if an organization’s campaign will succeed. Instead, our aim is to prepare for success by tapping into the community’s true feelings about the organization (both warm and lukewarm) in order to design a campaign that truly resonates with the donor community.
Instead of presenting donors with a ready-made theme and preordained projects, we invite them to share their opinions and their concerns (not just their likely gift). They are transformed from audience members to active, engaged participants.
Our studies are successful in helping organizations tie projects to overarching themes with compelling Cases, in calculating a challenging but achievable goal, and in preparing for the campaign ahead.
To learn more about our unique Planning Study model, please contact Lee Mikell at firstname.lastname@example.org.